Well, at the University Veterinary Hospital in Berkeley, California, Dr. Jas Mattu and his team have branched out with a strategy to reach out to their clients via a comprehensive web marketing strategy, including social media such as Facebook and Yelp! The UVH features an information-rich website that interacts with consumers looking for information on care for their pets.
The pet hospital also offers a veterinary blog and free e-newsletter, featuring pet care tips and the latest in pet health news. Dr. Mattu personally selects the topics for the bi-weekly e-newsletter. Commenting on his practice’s use of so many communication outlets, the veterinarian said, “We provide state-of-the-art care when pet owners bring their pets to see us, but we’re also committed to promoting responsible pet ownership, preventive medicine and proper nutrition at home. Our goal is to help pet owners everywhere understand the warning signs of illness and educate them about what they can do on their own to keep their pets healthy and happy.”
If your animal care clinic needs a web marketing checkup for the new year, contact the Line Marketing Group. We will perform an analysis of your current website and social media tools, and make recommendations designed to increase your sales and reduce your marketing costs.