So you want to blog, eh kid?

 

New York, NY (PRUnderground) January 24th, 2012/By Alex Miranda:

Why are Google and WordPress so much in love? Why is it the perfect platform for anyone who wants to learn search engine optimization? This week Alex Miranda, the Editor-in Chief of the social media press release company, PR Underground spoke at the Hudson Valley WordPress Meetup group. The topic of discussion was WordPress SEO Basics to Advanced. Let’s take a look at why WordPress sites rank easily on the first page of Google. In the past year, Google has came out with many updates and programs that have changed SEO forever. Among them are Google Freshness, Query Deserve Freshness and The Google Authorship program. These updates are a match made in heaven for WordPress users.

Google does indeed love a blog, and WordPress is the ideal platform for blogging in the eyes of Google. Many novices are discovering fantastic SEO results using WordPress to develop their web content and keep news and information about their organization front and center when it comes to search engine ranking as determined by Google.

If your website was built more than two years ago, it probably could use an upgrade. Contact the Line Marketing Group for a free quote on a website overhaul that will integrate WordPress and catapult you to the top of the Google search engine results without draining your wallet.

Many companies getting burned trying to juggle social media

With so many new social media trends popping up, companies are struggling to navigate their way through the maze. A recent report by Altimeter stated that the average large US company is managing 178 social media accounts!

According to BizReport.com:

The problem lies with managing such a fragmented and diverse explosion of communication. An uncoordinated approach leads to customer confusion and an inconsistent experience yet companies simply haven’t implemented goal-driven and coherent social media strategies.

 

The resulting chaos, according to Forbes contributor Chris Perry, is down to “too many firms trying to make an omelet before they learn how to fry an egg by launching accounts and campaigns without systems in place or governance to keep things on track.”

Many small to midsized companies do NOT face the same volume of social media accounts. However, nearly all make the same mistake, which is not having a strategy in place for managing their social media.

Sure, you have a Facebook page and maybe a Twitter account. But what’s your strategy to use them effectively? What about sites like Yelp, or Foursquare?

Social media is a double edged sword. It can be an effective marketing weapon, but used improperly, it can hurt you. Contact the Line Marketing Group for help in crafting s simple, yet effective social media strategy designed to build your online credibility.

 

Video killed the radio star, but it can boost your web site!

Do you remember the first video ever played on MTV (back before MTV became a vehicle for “The Jersey Shore”)? Video may have killed the radio star, but it is crucial for your website!

GoMo News recently posted the top ten web marketing trends for 2012. One of the top ten was video content for your website.

Video is more important as the web moves mobile and becomes more interactive. Videos are now a bigger part of Google’s search results as Google learns to index video content. Videos account for 50% of all online traffic as of January 2012. Not only do videos boost your company’s visibility, but they promote engagement. Customers exposed to videos are 437% more likely to engage your brand.

YouTube has exploded since it’s inception, with most people being familiar with such viral videos as “Charlie bit me” and other funny clips. However, many businesses are taking advantage of YouTube and creating video channels for their potential clients to connect with their brand.

Since so many consumers are now accessing websites via smartphones and iPads, having video to create a dynamic web experience is more important than ever.

If you want to connect with your audience, contact the Line Marketing Group and we will help you to craft a YouTube marketing strategy and build a YouTube Channel designed to help to drive more people to your brand.

New Year’s resolution for your site? Freshen up!

Welcome to 2012! If you are looking for a New Year’s resolution for your business, start with your website. Every website has a shelf life and even the most successful sites (Yahoo, Facebook, Google) go through frequent facelifts and overhauls.

From Smart Business Florida:

If your website design is over a few years old, not only is it likely to be functionally dated, but the visual and interactive presentation is likely to be perceived by visitors as “a step behind the times.”  Your web presence (on all platforms and profiles) is often your business’s first impression, and could be your last if the message it portrays is: ‘We’re not up to speed with the competition and the industry.’ Internet-users continue to grow more sophisticated in judging your professional credibility via the web. If your website design is more than three years old, it warrants a review.

Does your site need freshening up? Do you have the latest social media sites integrated into your website so that consumers can connect with you? If you want a no-cost consultation on your website, just contact the Line Marketing Group and we will help to guide you to a low cost solution to staying fresh in 2012.

Looking into the crystal ball for 2012

What does 2012 hold in store for companies looking to use social media to boost their bottom line?

A joint survey from Booz Allen and Buddy Media found that almost two thirds (57%) of businesses surveyed will increase social media spend in 2012. In addition, 38% of CEOs say they view social media as a high priority.

According to Roger Warner, CEO of Content and Motion, 2012 will be the year when “everyone finally figures out that successful Social PR is not about brands talking to people, but people talking about brands. The former is just bad, expensive marketing which doesn’t scale – and is currently driven by a lust for Likes; the latter is great marketing – near-frictionless, scalable activity measured by meaningful things like actions, reactions, shares, sentiment, distribution and reach.”

Get your business geared up for a better 2012. Contact the Line Marketing Group to create a social media strategy designed to boost your bottom line.

Behold, the power of a single star!

According to a study done by Michael Luca of the Harvard Business School, the power of positive consumer reviews on Yelp has a dramatic impact on revenue. Luca found the following:

  • A one-star increase in Yelp rating leads to a 5% to 9% increase in revenue.
  • This effect is driven by independent restaurants; ratings do not affect restaurants with chain affiliation.
  • Chain restaurants have declined in market share as Yelp penetration has increased. This suggests that online consumer reviews substitute for more traditional forms of reputation.
Yelp has grown by leaps and bounds (and is nearly set for their long-anticipated IPO), and has become one of the major destinations for consumers when searching for information on a business. While restaurants are heavily represented on Yelp, many other types of businesses are reviewed.
If you own a small to mid-sized business that interfaces with the public, research your company on Yelp. If you want to build your online reputation on sites like Yelp and others, contact the Line Marketing Group to design a social media strategy that will boost your sales by an “extra star.”

Harnessing the power of FourSquare

Have you used Foursquare to check-in at a business?

If not, you should take a look at how Foursquare can impact your business. Forbes recently carried an excellent piece on using Foursquare for business. In short, businesses should create customized campaigns, celebrate special events, and reward special customers.

Who can benefit from using Foursquare? Restaurants, all retail stores, automobile sales and service operations, taverns and pubs, pizza shops, bakeries, delicatessens, entertainment venues, museums, youth sports facilities, and many, many more!

Contact the Line Marketing Group for help on using Foursquare to boost your results in 2012.

Social media adds splash of new business for Liquor Plus

Rod Phillips, Director of Marketing for Liquor Plus of Victoria, BC has made the switch to do all of his marketing through social media websites such as Facebook and Twitter. Phillips shared some interesting statistics with Sproutsocial.com:

We saw 56,227 customers from Dec. 10-31 (the promotional period), of which 785 were new customers. Of the 785 new customers, we were able to determine that 465 came from our social media efforts.

We calculated that we spent $3.29 for each new customer obtained via social media whereas those obtained via traditional print cost an average of $16.03 to obtain. That’s almost 5 times as much to acquire new customers via print when compared with social media!

As 2011 starts we have decided to cut out flyers, radio, TV and print advertising and we’ve diverted most of our marketing budget to our social media marketing efforts.

In our specific case, we are confident in our decision to forego our investment in traditional print media (focusing on social media marketing instead) as a result of 18 months of authentic, consistent messaging on Twitter, Facebook, and the daily maintenance of our website.

When you look at the ROI of well-done, consistent social media marketing, there is no comparison with print. Furthermore, Phillips says that their study showed that price was the LAST concern of a consumer when choosing a liquor store.

Since switching to social media marketing, Liquor Plus has opened additional stores and seen customer counts increase by 25%.

If you need help with a professional social media strategy designed to increase your customer count, contact the Line Marketing Group. We will work with you to craft a strategy that will drive traffic through your doors.