What does 2012 hold in store for companies looking to use social media to boost their bottom line?
A joint survey from Booz Allen and Buddy Media found that almost two thirds (57%) of businesses surveyed will increase social media spend in 2012. In addition, 38% of CEOs say they view social media as a high priority.
According to Roger Warner, CEO of Content and Motion, 2012 will be the year when “everyone finally figures out that successful Social PR is not about brands talking to people, but people talking about brands. The former is just bad, expensive marketing which doesn’t scale – and is currently driven by a lust for Likes; the latter is great marketing – near-frictionless, scalable activity measured by meaningful things like actions, reactions, shares, sentiment, distribution and reach.”
Get your business geared up for a better 2012. Contact the Line Marketing Group to create a social media strategy designed to boost your bottom line.